Full-funnel go-to-market planning: positioning, audience research, channel mix and quarterly roadmaps tied to pipeline goals.
Event Coverage
Events I've covered.
Photos, live content and social coverage straight from the venue.
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I'm Daniela Romo. Over the last year I built my company's entire digital ecosystem from zero: the website, the tracking, the workflows, the content engine. This portfolio shows the actual tools I work in every day, with the actual numbers.
I rebuilt the corporate site from scratch in WordPress + Elementor Pro, wired GA4 + Google Tag Manager for conversion tracking, and grew organic reach to 90+ countries between February and July 2026.
Technical SEO, keyword strategy and 100+ blogs and landing pages took the site from unindexed to ranking across 90+ countries, including AI search engines through GEO/AEO optimization.
| Query | Clicks | Impressions | Position |
|---|---|---|---|
| keyword 1 · core category term 20+ countries | 6,410 | 184K | 1.2 |
| keyword 2 · main service term | 4,980 | 141K | 2.1 |
| keyword 3 · product + region | 3,720 | 96K | 3.4 |
| keyword 4 · service + intent | 2,890 | 88K | 3.8 |
| keyword 5 · long-tail technical | 2,140 | 67K | 4.6 |
I work cross-functionally with the Lead-to-Sales team on the full lead lifecycle in HubSpot: forms embedded in WordPress via shortcode, segmented lists with dynamic tags, nurture and 30-day remarketing workflows, and monthly ROI reporting to sales and the CEO. Click through the tabs.
| Channel | Owner | Monthly output | Status |
|---|---|---|---|
| Organic search (SEO/GEO/AEO) | Daniela + Lead-to-Sales | ~60 MQLs · 24 SQLs | Above target |
| Paid search (Google Ads) | SEM specialist + Daniela | Shared ROI report | Optimizing |
| LinkedIn Ads | Daniela | 2K followers / 1.9M impr. per campaign | Scaling |
| Remarketing (30-day lists) | Daniela + Lead-to-Sales | Re-engagement cycles | Continuous |
Organic strategy plus targeted campaigns with daily budget management, bid optimization and audience testing. One flagship campaign: 2,000 quality followers and 1.9M impressions in 2.5 months on 330 MXN/day.
Design degree + marketing degree + AI automation. I build the brand system, then build the machine that produces it at scale.
Examples from the last year.
Photos, live content and social coverage straight from the venue.
Beyond the portfolio above, these are the services I offer to startups, mid-market teams and corporate marketing departments. Tap any card to see the specialties it covers.
Full-funnel go-to-market planning: positioning, audience research, channel mix and quarterly roadmaps tied to pipeline goals.
Visual identity, tone of voice, brand books and scalable design systems that keep every touchpoint on-brand.
Landing pages, corporate sites and campaign creative built in WordPress, Elementor Pro and Figma, always with conversion hierarchy first.
Video, motion graphics, GIFs, podcasts and event collateral produced end to end in the Adobe suite.
Reusable asset libraries, templates and content banks so teams ship on-brand material without starting from zero.
Technical SEO, keyword clusters, GEO/AEO for AI search engines and CRO testing that lifts form conversion rates.
Google Ads, LinkedIn Ads and Meta campaigns with daily budget control, bid optimization and audience testing.
HubSpot lifecycle setup: forms, dynamic lists, lead scoring, nurture workflows and sales handoff.
Custom Claude skills and agents plus internal tooling that turn repetitive marketing work into repeatable systems.
Employer branding, internal campaigns, newsletters and leadership decks that keep teams aligned on the narrative.
GA4 and Google Tag Manager implementation, conversion tracking, dashboards and monthly ROI reporting for C-level.
Freelance advisory for startups and mid-market teams: funnel audits, campaign turnarounds and marketing team coaching.